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A title card is always an ID card. When a film opens by showing its production marks, we know it's willing to show its scars. An origin story. A logo resembling a tarot card — the five of wands, but for those who can't count. A card that represents conflict within a group, or the need to prove one's ground. A company named after underwater life. A logo like a circle-A — why the need to insert alien alphabets? Other supporters' groups fade in, fade out. Just like words, money, life.